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The Business of NextGen Broadcast Webinar

Now Available ON DEMAND

Course Description

About Your Instructor

SBE Recertification Credit

Questions

Register Here

Course Description

Rick Ducey, managing director of BIA Advisory Services, will present this SBE webinar. It is probably fair to say that the economics behind NextGen TV are not discussed as much as the technology. By 2024, we are on track to enter a world where digital advertising moves ahead of traditional advertising. As an industry, we are moving to a NextGen Broadcast distribution platform that moves our industry further into digital media - actually broadcasting interactive content - where in the past we sought to drive viewers to our digital streaming and news services. What are the drivers for adoption? How long will it likely take? How does that impact stations and broadcast engineers? Plan to view this webinar, as Rick answers these questions.

 

About Your Instructor - Rick Ducey, managing director of BIA Advisory Services

duceyRick leads BIA Advisory Services' strategy consulting practice and serves as an advisor to its affiliated investment banking group BIA Capital Strategies. Rick works with media industry clients to see and evaluate opportunities and develop strategies in with traditional and digital platforms to achieve business goals. He helps clients with strategic planning, partnership strategies, product planning, competitive intelligence, revenue growth and diversification. He also works on investment banking projects assisting buy-side and sell-side clients.

Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster’s Research and Information Group overseeing all research, analytics and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship.

Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University, and his B.A. from the University of Massachusetts at Amherst.

 

SBE Recertification Credit

The completion of a webinar from Webinars by SBE qualifies for 1 credit, identified under Category I of the Recertification Schedule for SBE Certifications. 

Registration and Pricing   

This webinar is approximately two hours and 45 minutes long.

SBE Members: $62

MemberPlus Members FREE

Non-Members: $92

Register Here

Questions?

If you have questions regarding this course, contact Cathy Orosz via email or by phone at 317-846-9000.

 

More information about registering using the SBE MemberPlus benefit

All SBE webinars, including new webinars presented in 2020, are included at no additional cost for members who renew or join using the $175 SBE Member Plus membership option.  Through this option you get access to all archived SBE webinars and any new live webinars SBE presents through March 31, 2021, all for no extra cost. Members can renew and newcomers may join online at the SBE website using the SBE MemberPlus option.

 

Access to the SBE webinars through the SBE MemberPlus program is limited to the MemberPlus-purchaser only.  You are not permitted to distribute, sell, copy, share, project or otherwise make the webinars available to any other individual or group without express written permission by the SBE.

 

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