Media Asset Management 101

CANCELLED

Instructional Method: Live Webinar

Date: May 16, 2013· 2-3 p.m. ET

Overview

About Your Instructor

SBE Recertification Credit

Registration and Pricing

Questions

Overview

Curious about the ins and outs of the software packages available that manage media and broadcast assets? Based on the rigorous methodology employed in The Real Story Group's Broadcast & Media Asset Management Research, this webinar will provide you with a thorough grounding in Media Asset Management technology. In addition to explaining the different components of a MAM system, the session will help you identify your own requirements more clearly, understand how various MAM system services work, who some of the particular MAM vendors are and the different industries they focus on, and differentiate among alternate architectures and approaches.

About Your Instructor - Theresa Regli

Theresa Regli is Principal Analyst and Managing Director with The Real Story Group, covering and advising on digital & media asset management, enterprise search, and web content management.

A twenty-year veteran of the content technology industry, Theresa began her career writing about technology and Internet start-ups for a Boston newspaper in the early 1990s. Theresa then moved on to website development and information architecture design before spending 10 years leading content management teams at various start-ups and at a systems integration firm.

Since joining The Real Story Group in early 2006, Theresa has advised a multi-industry, worldwide client base that includes Johnson & Johnson, Sesame Workshop, Ubisoft, The British Museum, IKEA, Capital One, The Ad Council, Euro RSCG, General Motors, The Council on Foreign Relations, Net-a-Porter, The UK National Trust, Shell, Nokia, and the US Public Broadcasting Service. She also teaches seminars and presents keynotes at events throughout the world.

Theresa holds degrees and certifications in linguistics, French and European studies from universities in France, the US and the UK.

SBE Recertification Credit

The completion of this webinar from Webinars by SBE qualifies for 1 credit, identified under Category I of the Recertification Schedule for SBE Certifications.